Urban consumer software: consumer information directory screensaver, Understand the 33 Consumer Segments, Isometric turn-based squad-based strategy and more.
Help marketers understand the essence of 33 Consumer Segments, which together represent the entire urban spectrum of India. It highlights the key features which make each segment distinctive. The purpose of this work is to help marketers devise advertising and communications strategies and fine tune their sales strategies. The two key dimensions are lifestyle stages of chief wage earners of households and their skill levels
